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Serious about sustainability.

Serious about sustainability.

We believe in our responsibility to each other and to the planet. We believe in making products that are good for you and minimise environmental impact. Here’s just a few of the steps we’re taking to manufacture and transport as sustainably as possible:

  • - Packaging with Bio degradable and Recycled materials
  • - Using regenerated fabrics such as ECONYL made with recycled plastic into Nylon yarn
  • - Sourcing raw materials close to production
  • - Collaborating with World Wild Fund For Nature
  • - Using GOTS Certified Organic Cotton

Active fashion can be a dirty business. Polluting the world’s air, water and soil. But it doesn’t have to be that way. We worked with the World Wide Fund For Nature (WWF) to create a sustainable collection of active wear. Beautiful, easy to wear and made from 100% organic cotton that's kind on our skin and to the planet.

Most active fashion today is made from synthetic materials that are damaging to our planet during the manufacturing, use and disposal. By contrast, Wild At Heart is made from GOTS certified organic cotton, a natural fibre which is breathable, bio degradable and free from harmful chemicals.

Better fabrics for the planet.

Better fabrics for the planet.

We love to use natural, organic and recylced fabrics that look and feel incredible, with a reduced environmental impact. One of our favourite fabrics is Organic Cotton.

Did you know that Non-organic cotton is one of the most treated crops on the planet?

For 1 pound of raw cotton in the US, 1/3 pounds of synthetic fertilizers are used. 1 pound of raw cotton is roughly used to make a single t-shirt. In just one year in 2011, more than 2.03 billion pounds of synthetic fertilisers were used in the US alone.

Conventional cotton also utilises between 3 and 5 times more energy to produce than organic cotton. Organic cotton is superior to conventional cotton in terms of increasing biodiversity, mitigating climate change by elimination of intensive fertilizers, reducing water contamination and consumption, preserving soil quality and reducing energy requirements. It’s also very soft on your skin making it good for you and good for nature.

Working with the WWF.

Working with the WWF.

The Worldwide Wildlife Fund (WWF) is one of the world’s leading conservation organisations, focused on ensuring that humans and nature live in harmony.

We’d like to thank WWF for their support for this collaboration and also allowing us to use their Living Planet Centre in Woking, Surrey, UK to film.

WWF is continually working with the textile industry to encourage more sustainable practices. While the textile industry is one of the world’s greatest pollutors, it is also one of the largest employers of people in developing countries, encouraging the growth of the local economies.

WWF has some if the world’s highest self imposed eco standards and the Wild At Heart Collection has been created in line with those to be as sustainable as possible.